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BRAND SPOTLIGHTS
Bringing Adventure Brands Together
FEATURED SPOTLIGHT BRANDS
FEATURED SPOTLIGHT BRANDS
Brand Spotlights
Discover the stories behind the brands we admire.
Brand Spotlights


Kakadu: Bringing Australian Camping Gear to American Adventures
Kakadu brings decades of Australian outdoor experience to American campsites. Launched in the U.S. in 2023, the brand selects proven products from Adventure Operations’ family of outdoor brands and adapts them for American campers. From the Outback Shower to Australian-style tents and camp furniture, Kakadu focuses on distinctive, functional gear designed to make camping and overlanding more comfortable without taking away from the adventure.

Jack Flynn
Sep 206 min read


TEREN: Outdoor Gear Designed to Go Wherever the Day Takes You
TEREN was born from a rain-soaked motorcycle and fly-fishing trip through the Blue Ridge Mountains, where founders Chris Loizeaux and Nick Rader realized they couldn’t find outdoor clothing that worked across every part of their day. From the original Traveler Pants to a growing collection of versatile apparel, TEREN combines outdoor performance with clean, timeless design to create lightweight, durable gear made for hiking, biking, climbing, travel, and everyday life.

Jack Flynn
Sep 207 min read


Gnarly Nutrition: Sports Nutrition Built for Life Beyond the Gym
Gnarly Nutrition was built for athletes whose training goes beyond the gym. Born in Utah’s mountain culture, the brand combines sports nutrition with science, transparency, and a deep understanding of outdoor athletes. With a focus on education, trusted ingredients, third-party testing, and products that fit real training needs, Gnarly Nutrition is helping climbers, skiers, trail runners, mountain bikers, and more understand how nutrition can support the sports they love.

Jack Flynn
Sep 207 min read


The 35-Year Journey Behind CoolCat Cooler
What started as a homemade "bug sprayer" on an Adirondack boat more than 35 years ago eventually became CoolCat, a battery-powered beverage dispenser designed to put ice-cold drinks on tap wherever people gather.

Jack Flynn
Sep 203 min read


The Engineering Mindset Behind SharkBite Hydration
SharkBite Hydration is taking a different approach to electrolytes, combining thoughtful formulation with a bottle designed to make hydration easier anywhere.

Jack Flynn
Sep 202 min read


Blumaka Is Turning Foam Waste Into a Performance Advantage
Blumaka started with a massive footwear waste problem. Today, the company is turning recycled midsole foam into high-performance insoles while expanding through specialty retail, creators, and a new wide-toe-box product.

Jack Flynn
Sep 203 min read


Rubber Ducky Brought a Familiar Name Back to the Sunscreen Shelf
After acquiring Rubber Ducky as a distressed sunscreen brand, Michael Linden set out to rebuild it with new branding, viral content, and a growing retail presence.

Jack Flynn
Sep 204 min read


Built to Last: How Stormy Kromer Turned One Wool Cap Into a 120-Year Legacy
For more than 120 years, Stormy Kromer has built its reputation on one simple idea: make things well, and make them last. From the iconic wool cap created by George and Ida Kromer to today's family-owned outdoor brand, the company continues to balance heritage, American manufacturing, and thoughtful growth.

Jack Flynn
Sep 112 min read


Nuataaq Is Rethinking What an Outdoor Water Bottle Can Do
Nuataaq started with a few failed product ideas and a simple question: Why is it so hard to keep your water bottle attached to your gear?

Jack Flynn
Sep 94 min read


Level Gloves: From Snowboarding Roots to Swiss Engineering and Italian Style
Level Gloves has spent more than 35 years rethinking what winter athletes need from their gloves. Born from the early days of snowboarding in the Alps, the brand has expanded into ski racing, resort skiing, and women’s gloves while staying focused on one category. With protective technology, tested warmth, and a philosophy of Swiss engineering and Italian style, Level brings specialized thinking to every glove it makes.

Jack Flynn
Sep 86 min read


Minus33: 110 Years of Wool, Built for the Outdoors
Minus33 brings more than a century of New Hampshire wool expertise to modern outdoor apparel. Born from a fifth-generation family textile company, the brand combines Merino performance, practical design, and old-school customer service. From USA-made socks to Search and Rescue Warming Kits, Minus33 is proving that heritage still matters when it comes to building gear for the outdoors.

Jack Flynn
Sep 85 min read


Floatsup: Making Paddleboarding More Fun, One Accessory at a Time
Floatsup is bringing more fun and personality to paddleboarding with durable, thoughtfully designed accessories built for days on the water. What started as a simple solution for keeping drinks secure has grown into a brand focused on making paddleboarding and floating easier, more organized, and more enjoyable.

Jack Flynn
Aug 214 min read


How PACKFIRE is Bringing Campfires Anywhere
Packfire is an innovative outdoor gear brand that specializes in round fire pits designed to fold completely flat for maximum portability and ease of use.

Jack Flynn
Aug 175 min read


The Tailgate Pad Was Just the Beginning: How Cache Is Redefining Mobile Basecamp
Based in Salt Lake City, Utah, Cache designs premium modular truck storage systems centered around its flagship Base Camp 3.0 Tailgate Pad. Built for mountain bikers, overlanders, skiers, campers, and outdoor travelers, the patented platform combines cargo protection, secure gear transport, and interchangeable accessories into one adaptable system that’s built to grow with every adventure.

Jack Flynn
Jul 292 min read


Tellus: Gear That Gives Back 100%
When most brands talk about what they make, Tellus talks about why it matters. Discover how this Fort Collins-based outdoor apparel company is changing the industry by crafting high-performance gear and donating 100% of its net profits to the planet.

Jack Flynn
Jul 262 min read


Dark Energy: Power Engineered for the Outdoors
Dark Energy is redefining portable power for the outdoors. From their trusted Poseidon Pro power banks to the new Recon Generator and portable solar panels, every product is engineered for reliability, durability, and the confidence to keep going when conditions get tough.

Jack Flynn
Jun 252 min read


PAKA Is the Alpaca Apparel Brand Changing Outdoor Clothing for Good
PAKA blends ancient Andean craftsmanship with modern design to create soft, sustainable alpaca apparel.

Jack Flynn
Dec 23, 20253 min read


Always Ready: RUX Is the Smarter Way to Pack for the Outdoors
Forget the floppy duffle. RUX is redefining outdoor organization with a modular gear system designed for adventurers, overlanders, and anyone tired of packing chaos.

Jack Flynn
Nov 24, 20253 min read


Why Lupine Pet’s Collars Still Beat the Competition After 30 Years
From a Mount Washington video shop to one of America’s most trusted pet brands, Lupine Pet built its legacy on woven patterns, New England grit, and a promise to replace every collar, even if it’s chewed.

Jack Flynn
Nov 17, 20252 min read


Daylight Built the World’s Healthiest Screen (and It Might Save Your Sleep)
Modern screens are designed to overstimulate. Daylight built a new kind of tablet—one that feels like paper, works outdoors, protects your sleep, and reconnects you with calm focus.

Jack Flynn
Nov 17, 20253 min read
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