Always Ready: RUX Is the Smarter Way to Pack for the Outdoors
- Jack Flynn
- Nov 24
- 3 min read
A rugged, modular gear system that finally makes outdoor packing as smart as the adventures you take it on.
In the chaos before a weekend trip, most outdoor lovers find themselves asking the same question: Where’s my stuff?
Loose gloves in one bin, sleeping bag in another, gear crammed into a sagging duffel. You’ve got expensive equipment, thoughtful layers, perfectly dialed tools—yet it’s packed like a garage sale.
That’s exactly the problem Tony Richardson, founder of RUX, set out to solve.
“You’ve got all this really nice gear… and you throw it in an IKEA bag? That’s what wrecks it. RUX fixes that.”
Built From Frustration. Refined by Design
Tony’s background spans decades in the outdoor industry, from expedition trips to working with Arc’teryx. The inspiration for RUX came from a trip with his future co-founder, where packing their gear turned into a logistics headache. After years of fiddling with duffels, totes, bins, and soft cases, he realized: We need a better system.
That system became RUX 70L, a waterproof, collapsible gear box that combines the utility of a bin, the flexibility of a tote, and the portability of a backpack.
The Gear Box That Replaces All the Others
At its core, RUX isn’t just a product, it’s a modular system built for active lifestyles. The 70L unit stands on its own, but expands into a plug-and-play ecosystem with inserts, bags, wall mounts, and upcoming wheeled options.
“Always ready—that’s kind of our slogan. You want to show up and be the guy who's ready while your buddies are still digging for socks.”
The product is designed to nest, strap, hang, and haul. It’s rigid when in use, folds flat when stored, and features waterproof materials that let you confidently load it with snow gear, climbing equipment, or surf tools without worry. It’s the kind of product that quietly makes your entire lifestyle more efficient.
“When I was younger," Tony says, "I had all the time and none of the gear. Now I’ve got all the gear… but not enough time.”
RUX is for the weekend warrior, the backcountry skier with spreadsheets, and the dad with a garage wall of organized bins—except these ones don’t break, don’t spill, and don’t get left behind.
A System That Gets Smarter With Scale
One of RUX’s most compelling advantages is its scalability. The more you own, the better it works. Just like Milwaukee Packout or Apple’s ecosystem, RUX rewards the system thinker.
“The system works better the more RUX you have. Like Apple or Milwaukee—one is good, five is better.”
This mentality is shaping their long-term roadmap. From soft bags to a new “Dupple” (a double-sized, stand-up version of the RUX), and a rolling system with modular wheels, RUX is doubling down on their vision to create a complete gear organization solution for home, adventure, and even professional use.
From Outdoor Niche to Lifestyle Essential
RUX’s customer base started with the “man with a van and a plan”—a gear-heavy, overlanding type who lives between garage walls and trailheads. But the use cases are spreading. Families use them for beach trips. Contractors keep them in their work trucks. Paddlers, skiers, and weekend warriors alike are converting.
The brand isn’t chasing fast fashion or hype culture. Instead, Tony is building for longevity, versatility, and simplicity.
“You’ve got $2,000 worth of ski gear and you throw it in an IKEA bag. RUX changes that.”
RUX isn’t flashy. It’s just built to last. Built to work. Built to always be ready.
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