Why Lupine Pet’s Collars Still Beat the Competition After 30 Years

From a mountain town dream to a nationwide favorite, Lupine Pet proves craftsmanship never goes out of style.

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Built on the Strength of the Weave

From the start, Lupine Pet set itself apart with Jacquard webbing—a fabric where the pattern is woven directly into the material, not printed or sewn on top. It’s a small distinction with big consequences: these collars don’t fade, crack, or peel, even after years of use.

“Designing for webbing is its own kind of art,” Scott, the founder says.

To perfect the process, they began working with same designer who worked  with Teva, and that partnership continues to this day. Each collar is stitched with climbing-style bar tacks, the same kind used in mountaineering gear, and finished with high-quality hardware that’s built to last.

“Our differentiation,” Scott says simply, “is true Jacquard webbing. Durable, patterns woven in, not printed or ribbon-stitched. We avoid gimmicks that add cost without adding value.”

A Lifetime Guarantee—Even if Chewed

Plenty of brands talk about quality. Lupine Pet guarantees it for life—literally. If a collar breaks or gets chewed, they replace it. No fine print, no hassle.

“We replace any product, even chewed,” Scott says. “Customers upload a photo and we handle it online.”

That straightforward promise has become a cornerstone of the brand’s reputation. It’s what keeps customers coming back to independent pet stores, outdoor retailers, and hardware shops year after year.

In a category where trends come and go, Lupine Pet has built a following on something far sturdier than style—trust.

A Brand That Still Believes in Making Things Right

In an era of disposable everything, Lupine Pet’s philosophy feels refreshingly old-school: make it once, make it right, and stand behind it forever.

Their collars have been worn by dogs from Maine to Montana, and their guarantee has turned one-time buyers into lifelong advocates. It’s not hype, it’s heritage.

“When we started, no one else had patterned webbing,” Scott says. “Now there are dozens of collar brands, but our customers keep coming back.”

That’s the kind of loyalty no algorithm or ad campaign can buy. It’s earned one collar at a time, woven, stitched, and guaranteed to last.

Shop at Lupine Pet today!