How Neve Foods is Redefining Endurance Nutrition

Neve is redefining endurance nutrition with real, purpose-built pouches designed to keep athletes fueled on the move.

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When you spend long days earning your turns in the backcountry, the last thing you want to worry about is running out of energy. For endurance athlete and skier Nora, that challenge became personal.

“The idea came from my own struggles with fueling myself as a backcountry skier,” she explained. “I didn’t know how to eat, was under-fueling, and it wasn’t working.”

Like many skiers and mountain bikers, Nora noticed a strange trend among her peers—athletes stuffing their pockets with baby food or applesauce pouches. It was a clever hack but far from ideal. “I thought—interesting idea, but 70 calories isn’t cutting it,” she said.

That observation sparked an idea that would take six years, countless iterations, and a month-long field test in the Chilean Andes to bring to life.

Born from the Mountains

The result is Neve Foods—named after the Italian word for snow—a line of performance pouches made for athletes who demand more from their nutrition.

“Even in precarious spots, I could still eat easily. That’s when I realized, ‘This could be something.’”

That moment on a steep Chilean bootpack became the foundation for Neve’s mission: to make fueling intuitive, clean, and satisfying for real outdoor athletes.

Each Neve pouch is built for endurance—blending complex carbohydrates, fats, and electrolytes in balanced ratios that sustain energy for hours, not minutes. The brand’s two debut flavors are designed with intention:

• Boysenberry Beet – For before or during activity, with beet nitrates that improve blood flow and stamina.

• Tart Cherry Cacao – For recovery, featuring a 4:1 carb-to-protein ratio and antioxidants that fight inflammation.

Every ingredient has a purpose. Nothing extra, nothing artificial—just real food designed to keep pace with real adventure.

The Six-Year Climb

Creating Neve wasn’t quick or easy. Nora teamed up with a registered dietitian to perfect the formula, then spent four years searching for a co-manufacturer willing to take on small runs. “Pouches are tough,” she said. “Most manufacturers want to run hundreds of thousands at a time. It took years to find someone who would take a chance on me.”

Funding the venture herself, she saved diligently for years, investing carefully and waiting for the right idea. The brand officially launched in November 2024, with the first preorders shipping out on November 11.

“Inventory is hard because every time I look at it, I see cash sitting there,” she joked. Yet, despite the challenges, Neve’s early traction is undeniable.

Fueling a Movement

Rather than relying on paid ads or mass retail, Nora built Neve through word of mouth and in-person events. She’s personally handed out samples at ski resorts, climbing gyms, and outdoor gear shops across Colorado.

“Once people taste it, conversion is high,” she said. “It’s really about getting it into people’s hands.”

That grassroots approach mirrors the early days of Cliff Bar—focusing on core athletes first before reaching the mainstream. And like Cliff Bar, Neve’s mission isn’t just about energy—it’s about redefining what real fuel looks like for those who live for the outdoors.

“I’m introducing a new format through niche communities—once they love it, it’ll spread,” she said.

The Future of Fuel

While endurance athletes are Neve’s primary customers, the use cases are already expanding. Busy professionals, triathletes, and even parents are using Neve as pre- or post-workout fuel.

Nora’s long-term vision is clear: start with the passionate few and grow organically into broader wellness and youth sports communities. “Cliff Bar’s founder hated Power Bars, so he built something better for cyclists. That’s kind of what I’m doing,” she said.

The product line remains intentionally small—just two SKUs—making it simple for consumers to buy, try, and fall in love with.

Real Food for Real Adventure

Neve is more than a product—it’s a mindset. It’s for the skier pausing mid-bootpack to refuel without breaking stride, the mountain biker riding through lunch, and the climber chasing one more route before sunset.

In an era where energy gels and synthetic powders dominate the market, Neve is a return to something simple and real. A brand built by an athlete, tested on the mountain, and made for those who know that adventure doesn’t wait for snack breaks.

Because fueling right shouldn’t mean slowing down—it should mean going further.

Shop at Neve Foods today!