From Swedish Knitwear to Global Luxury: The Alps & Meters Story
- Jack Flynn
- Aug 27, 2025
- 2 min read
Founded by Louis Joseph, the brand was born from a spark of inspiration while traveling through Europe. After stumbling upon a century-old knitwear sweater in a small Swedish shop, Louis noticed how strangers stopped him in lift lines, captivated by the garment’s timeless style. That moment revealed a powerful insight: nostalgia, heritage, and craftsmanship still hold immense emotional weight in an outdoor industry increasingly obsessed with innovation for innovation’s sake.
From there, Alps & Meters set out with a clear mission:
To craft traditional alpine apparel using heritage-inspired designs and 200-year-old knitting technologies
To preserve stories of alpine culture by embedding history into every garment
To honor quality over quantity, producing tailored, technical, and timeless pieces designed to last for decades
Unlike brands chasing high-volume drops and fleeting trends, Alps & Meters embraces a boutique philosophy. Each product — from their iconic alpine sweaters to fully waterproof woolen trousers — is designed with premium natural fibers, best-in-class manufacturing, and finishing details that demand attention. The result is apparel that doesn’t just perform; it carries a story.
Despite its deep roots in tradition, Alps & Meters faces the realities of building a modern luxury outdoor brand: balancing limited inventory with high demand, navigating omnichannel retail partnerships, and connecting with discerning global customers in an increasingly digital world. Their clientele spans global city epicenters — New York, Paris, London, LA, Aspen, Zermatt — where adventurers seek timeless style and exceptional craftsmanship.
Through it all, Alps & Meters has remained committed to its north star: elevating alpine traditions for today’s explorers. In a sea of sameness, they’re proving that authenticity, history, and craftsmanship still resonate — deeply.
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