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Mom and Pop Shops to E-Commerce Powerhouse (Kulkea Ski Bags)
Project type
Building an E-com Brand
Date
April 2024
Location
New England
Digital Atlantic partnered with Kulkea, a trusted legacy brand among Mom and Pop ski shops for over 15 years, to transition their strong retail presence into a high-performing e-commerce platform, aligning with modern consumer trends and significantly increasing profitability.
Here is what we've accomplished so far:
Social Media Management:
- 4.24x more social media accounts reached in our first year
- 2x more post impressions in our second year
- Established a team of ~10 regular content creators
Paid Ads:
- After taking over their Meta ads, we boosted their ROAS by 370%
Email/SMS Marketing:
- 120% Email/SMS revenue increase
- 27% increase in open rates
- 137% increase in clicks
- 120% increase in Automated Flow conversions
Content Creation:
- 4x Events/Lifestyle Content Creation Sets
- 2x Product Walkthrough Video Sets
- 3x Ad Creative Sprints







