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Digital Strategy to Sell Through at Dick’s Sporting Goods (ROVR Coolers)
Project type
Paid Ads & Digital Strategy
Date
May 2025
Location
Denver
We partnered with ROVR to enhance their sell-through at major retail partners like Dick’s Sporting Goods by developing a geo-targeted social ad system that drives traffic to nearby store locations. Leveraging the Locally.com platform, we precisely attributed sales to specific ad spend, which resulted in an average ROAS of 7.2x.
Apart from this big-box retail digital strategy, we also manage ROVR’s general paid ads, email marketing and social media presence.
Under our management, we were able to:
- Increase their email/SMS attribute revenue by 58.5%
- Increase their Instagram impressions by 109.8%
- Increase their average annual ROAS from 3.6x to 4.9x
- Increase their overall year-over-year e-commerce revenue by 82%

